Sairam is a company that has come a long way since its humble beginnings in 1997. Starting off as a distributor and producer for audio cassettes, VHS tapes, CDs and DVDs, Sairam quickly became a popular name in Nepal’s music and film industry.
However, the journey to success wasn’t easy for Sairam. In fact, it was a long and difficult journey filled with many challenges and obstacles.
One of the biggest challenges that Sairam faced was the physical distribution of music and films. In the early days, distributing music and films meant physically transporting them from one location to another, which was a challenging and time-consuming process.
Despite the challenges, Sairam persevered and worked hard to establish itself as a trusted name in Nepal’s music and film industry. The company was incorporated in 2002 and by then, it had already acquired five Nepalese feature films. Sairam continued to grow and became the first company to release a Nepali movie in DVD format, which was a significant achievement at that time.
However, the physical distribution of music and films continued to be a major challenge for Sairam. The company’s CD, DVD and cassette shop operated until 2014, but eventually had to close down as the physical market crashed.
Despite this setback, Sairam continued to persevere and remained committed to promoting and supporting Nepalese artists and creators. By 2017, the company had over 100 Nepalese feature films in its catalogue and had been continuously investing in producing Nepalese studio albums for many notable artists.
In 2017, Sairam took a major step forward by launching its recording facility, a child company and a record label known as Origami Music Group (OMG KTM). OMG KTM started exploring genres like lo-fi, hip-hop, rap, R&B and pop, and its artists gained a lot of popularity.
OMG KTM’s success marked a turning point for Sairam. The company now operates a full music studio facility for artists to make music and unleash their creativity. With all filming and recording equipment available in-house, Sairam has become a one-stop-shop for artists and creators in Nepal.
Today, Sairam is not only providing music and film distribution but also actively working to promote and support Nepalese artists and creators. The company has many plans for the music and film industry of Nepal, including the establishment of a film school and the launch of a streaming platform.
Despite the challenges that Sairam faced on its journey, the company’s commitment to promoting and supporting Nepalese artists and creators has remained steadfast. Today, Sairam is a shining example of how perseverance, hard work and dedication can lead to success and create great outcomes for many artists and creators.
Through its dedication to promoting and supporting Nepalese artists and creators, Sairam has become a beacon of hope in a country that has faced its fair share of challenges. The company’s success is not just a testament to its own hard work and dedication, but also a testament to the resilience and creativity of the Nepalese people.
In conclusion, the story of Sairam is a testament to the power of perseverance and dedication. Despite facing numerous challenges, the company has remained committed to promoting and supporting Nepalese artists and creators. Today, Sairam is a leading name in Nepal’s music and film industry and a shining example of how hard work and dedication can lead to great outcomes.
